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In-Store Retail Media Monthly Newsletter — April

Teemu Kurri
Teemu Kurri
 — 
Co-founder, Chief Growth Officer
Connect via LinkedIn
This is our in-store retail media monthly newsletter for April 2023. Enjoy!

Modernretail.co writes about how in-store retail media will be the next big thing:
Physical stores are poised to be the next major media channel for retailers

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Sam’s Club announces that in-store sales can now be attributed to search ads that appear on its ecommerce site, according to thecurrent.media:
Walmart extends retail media to CTV, in-store sales

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Campaignasia.com writes about how retail media is shaping the way advertisers should value & interpret metrics:
Without standard metrics, should brands still invest in retail media?

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We at Doohlabs published a new blog post on how to kick-start & scale an in-store retail media network in various stages of the development cycle:
How to kick-start & scale your in-store retail media business?

/ Doohlabs team

Stay tuned!
Subscribe to our monthly In-Store Retail Media Newsletter
xx
Teemu Kurri

Teemu Kurri

Co-founder, Chief Growth Officer

Connect via LinkedIn