Blog posts

In-Store Retail Media Monthly Newsletter — February

Teemu Kurri
Teemu Kurri
 — 
Co-founder, Chief Growth Officer
Connect via LinkedIn
It’s time for Doohlabs in-store retail media monthly newsletter for February 2024. This year has been stated to be the year of in-store retail media by many and the rise in coverage can really be seen in both retail and marketing mediums.

The headlines for this month's newsletter:

IAB published its first comprehensive study about in-store retail media:
Quantifying Retail Media In-Store Success: Measurement & Innovation

---

Martech.org wrote a nice summary about the IAB report, in case you are in a hurry:
How in-store technology will bolster retail media networks

---

Yahoo!Finance published a grocerydive.com original stating that industry experts anticipate grocers to shift focus to in-store retail media technologies in 2024:
Retail media to elevate in-store grocery experiences in 2024, experts say

---

Doohlabs published a new blog post about the strategies on how to remain profitable as your in-store retail media network grows:
6 strategies to remain profitable when scaling up in-store retail media networks

---

More headlines next month.

Best regards,
Doohlabs Team

Stay tuned!
Subscribe to our monthly In-Store Retail Media Newsletter
xx
Teemu Kurri

Teemu Kurri

Co-founder, Chief Growth Officer

Connect via LinkedIn