Reach consumers on their leisure time

Challenge

Finnkino is Finland’s leading cinema chain and part of the Odeon Group (AMC). It’s market share in Finland is about 70%. Alongside operating theatres, Finnkino also has a successful media sales operation selling on-screen media as well as an extensive network of screens.

As a special venue, Finnkino aims to create memorable experiences to their clientele with the help of digital screens. Alongside, the network must be easily operated as a business tool for media sales.

Benefits

Finnkino’s customer base covers basically the whole population and as movie offering caters to variety of different audiences – a well targeted medium to reach specific consumers. Advertisers can get the attention of prime audiences in an environment where they can stand out.

Doohlabs platform enables Finnkino to create a wide variety of audience-based media products to be sold as part of their offering for advertisers.

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Take a look inside a Finnkino theatre.

Finnkino is Finland’s leading cinema chain and part of the Odeon Group (AMC). It’s market share in Finland is about 70%.

Alongside operating theatres, Finnkino also has a successful media sales operation selling on-screen media as well as an extensive network of screens.

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