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Retail media and in-store advertising
Retail media means that retailers monetize their valuable audiences for their trade partners and other advertisers. It is estimated to grow to 140bn USD business by 2025.
Until recently, retail media has experienced hyper-growth in the online sphere, but now retailers are monetizing customers' attention in their stores. In fact, most retailers still reach far more people in stores than online.
To enable in-store retail media advertising, existing digital signage networks are becoming a business-critical asset. Furthermore, the number of screens in stores will multiply in coming years as the demand for retail audiences is growing exponentially.
In-store inventory for data-based audiences
Self-service for partners, media sales tools, SSP & API
Automated campaigns to digital screen and audio players
In-store IMPACT changes the rules of the game
In digital out-of-home, the highest margins go to giant media sales companies. Digital Signage integrators, on the other hand, are tackling the challenges of lowering margins of hardware and commodification of their software. Differentiation is challenging.
In the in-store retail media market, media sales companies are not dominant. The main reason is retailers that want to keep their profits for themselves and are looking for alternatives for organizing media sales with their unbeatable audience insight and data on their customers. Unlike in digital out-of-home, retail can offer advertisers detailed data-based target groups. For this, a different skill-set and technology is needed.
Doohlabs In-store IMPACT transforms your Digital Signage system into an in-store retail media solution. It is the only platform that can turn existing networks into revenue creators without major changes to your current set-up.
In-store IMPACT is all you need for in-store retail media
With In-store IMPACT, you can turn your retail customers existing screens into an in-store retail media network in weeks. It contains all the needed elements for operating the screen network, from creating & managing data-based audiences to distributing the targeted advertising. Our easy-to-use media sales tools offer a variety of different ways to organize sales.
For operating retail media ad networks, we connect to your CMS via API and deliver the ready playlist for you to play. It’s that easy. Our team has combined know-how from online marketing & digital signage industries, so that we can combine the best of both worlds.
With the platform we provide you:
- Easy onboarding process
- Standard contract model with customers
- Sales support for business case modelling
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