Retail media for Digital Signage

Retail media means that retailers monetise their valuable audiences for their trade partners and other advertisers. It is estimated to become a 100-billion-dollar business by 2025. Until recently, retail media has experienced hyper-growth in the online sphere, but now retailers are monetising customers' attention in their stores.

To enable retail media advertising, existing digital signage networks are becoming a business-critical asset. Furthermore, the number of screens in stores will multiply in coming years as the demand for retail audiences is gaining traction.

In digital out-of-home, the highest margins goes to giant media sales companies. Digital Signage integrators, on the other hand, are tackling the challenges of lowering margins of hardware and commodification of their software. Differentiation is challenging.

In the in-store retail media market, media sales companies are not dominant. The main reason is retailers that want to increase their share of profit and are looking for alternatives for organising media sales with their unbeatable audience insight and data on their customers. Unlike digital out-of-homes’ large audiences, retail can offer specific target groups. For this, a different skill-set and technology is needed.

With Doohlabs platform, you can turn your retail customers existing screens into an in-store retail media network in weeks. It contains all the needed elements for operating the screen network, from creating & managing audiences from retailer data to distributing the targeted advertising.

With our platform, trade partners as well as advertisers from programmatic marketplaces can reach consumers right where purchasing decisions are made. Our easy-to-use media sales tools offer a variety of different ways to organize sales. We connect to your CMS via API and deliver the ready playlist for you to play. It’s that easy.