Doohlabs In-Store IMPACT Platform

All you need for in-store retail media

In-store IMPACT provides you all the needed elements to operate in-store retail media: from audience creation to media sales and distributing the targeted ads on single screen level.

From data to audiences

Doohlabs In-Store IMPACT enables retailer to utilise various types of existing first party data f.ex. transactions or loyalty data for creating the audience inventory. We can also use various 3rd party data sources.

Audience inventory indicates the times and locations in which audiences are best reached. When inventory is enriched with pricing, availability etc., media products are created.

Multiple sales channels

Doohlabs In-Store IMPACT enables retailers to sell audience-based media products through various sales channels.

Content automation

Doohlabs In-Store IMPACT builds real-time sponsored product ads based on SKU informational other variables.

Sponsored products automate your ad content production and make it a lot easier to do in-store retail media business in scale.

Sponsored product ads are created automatically, no need for separate content production process.

Targeting automation

Doohlabs In-Store IMPACT algorithms direct campaigns to the right screens in wanted stores at the right time. Doohlabs has players for all major screen manufacturers.

Doohlabs In-Store IMPACT can utilise for example computer vision data to provide campaign reporting with impressions on screen level.

Use our advanced CMS or your current system

For managing campaigns and distributing content, you need a CMS -system. You can select our state-of-the art solution or use your existing software, the choice is yours.

Integration with your CMS

Doohlabs In-Store IMPACT provides RESTful Open API to connect your system to play targeted campaign Playlists & report proof-of-play. API data model & its attributes are designed to fit smoothly on any CMS’s use cases & processes.

Read how the solution works for integrators

Comparison

Solutions for in-store retail media

Unlimited digital signage networks
Scalable platform

Doohlabs – In-store Retail Media platform