Doohlabs automates in-store retail media

In-Store IMPACT platform transforms retailers’ audience insight, screens and location data into an inventory.

1. Data

Direct buy,
self-service &
programmatic

2. Audiences

Trade partners and advertisers buy audiences from inventory via
our channels or other media sales platforms such as Salesforce, etc.

In-Store screen network

4. Screens

Platform automates audience targeting and campaign creation to Doohlabs players. Doohlabs players run campaigns on screens.

From data to audiences

In-Store IMPACT platform enables retailer to utilise various types of existing first party data f.ex. from loyalty programs or similar systems to create an audience inventory. We can also use various 3rd party data sources.

The audience inventory base data consists of the amounts of different audiences per store per hour. The inventory is enriched with price, availability, etc. to create media products for that interest advertisers.

Multiple sales channels

In-Store IMPACT platform enables retailers to sell audience-based media products through various sales channels.

Content automation

with sponsored products

In-Store IMPACT platform builds real-time sponsored product ads based on SKU informational other variables.

Sponsored products automate your ad content production and make it a lot easier to do in-store retail media business in scale.

Sponsored product ads are created automatically, no need for separate content production process.

Sponsored products run alongside brand video campaigns.

Targeting automation

In-Store IMPACT platforms algorithms direct campaigns to the right screens in wanted stores at the right time. Doohlabs has players for all major manufacturers.

In-Store IMPACT platform can utilise for example computer vision data to provide campaign reporting with impressions on screen level.

DOOHLABS IN-STORE RETAIL MEDIA PLATFORM