Learn and discover

Here, you can follow news and events from around the world related to the constantly changing and evolving In-Store Retail Media phenomenon.

3 Ways Meta Is Going After Retail Media Budgets

How Albertsons is Measuring the Value of its Media Collective

InternetRetailing

Is in-store retail media just another version of digital-out-of-home advertising?

Shopper Media Reality: Why It’s Time to Rethink In-Store Networks

Progressive Grocer

Northeast Grocery Ramps Up In-Store Media With Grocery TV Partnership

Walmart expands fuel and convenience footprint—and its retail media potential

How Nordstrom uses in-store displays and social content to build its retail media business

How smaller retail media networks are stepping out from the shadow of Amazon and Walmart

The Retail Media Boom Is About To Shift Gears

The next wave of retail media growth will expand beyond online channels to harness the power of in-store moments and digital out-of-home (DOOH) technology.

From our blog

In-Store Retail Media Monthly Newsletter — April

This is the Doohlabs in-store retail media monthly newsletter for April 2025. Enjoy!

Spectrio Launches RMN Gateway to Turn In-Store Digital Signage Screens into Revenue-Generating Assets

New system connects retailers to the broader programmatic advertising ecosystem, enabling monetization of in-store digital touchpoints.

Instacart’s Smart Grocery Cart Ads Are Out of Pilot

Bunnings pitches advertisers a new retail media network

How the largest retail media networks are stacking up

The future of retail media networks: Here’s what the numbers say

Heidia: Home of Retail Media

Grocery Gazette

Iceland embarks on rapid retail media expansion drive

February 27, 2025

Retail media networks want to be known as media companies now

February 25, 2025

Walmart touts new tech, revenue streams, amid headwinds

February 24, 2025

New Retail Media Network AVC experience+

Australian Venue Co. has debuted new technology partnerships with Zitcha, Mercato, and Perion aimed at enhancing its Retail Media Network, known as AVC experience+.

February 21, 2025

Opinion: Retail Media and OOH Make the Perfect Partners

February 11, 2025

Retail media outlook: $3bn market, race for scale and 50% inventory surge forecast as big guns resist standardisation, Amazon wedges broader BVOD market

February 11, 2025

Australia Post launching retail media network

Australia Post is launching its first in-store retail media network, in partnership with oOh!media’s retail marketing arm, reo.

February 7, 2025

Retail media networks are becoming a bigger part of the Super Bowl advertising puzzle

February 6, 2025

Chain Store Age

Giant Eagle links retail media network to in-store TVs

February 2, 2025

Retail Media Community

Retail Media - underused - and the most effective of all media channels according to academic research

A study published last year on media channel optimisation - "Effects of Ad Media Channel Combinations on Brand Performance" - proves beyond doubt that Retail Media delivers better brand building outcomes than all other media channels – and that it is used far too infrequently.

January 31, 2025

Retail TouchPoints

In-Store Retail Media Flexes to Move Beyond Digital Screens

January 31, 2025

Digital Signage Pulse

DPAA member profile: Alchemy Media’s first Digital Retail Network

January 22, 2025

Retail chain WHSmith brings first airport ad network into the specialty retail media race

January 21, 2025

Grocery Retail Media - A Launchpad For New CPG Products

January 21, 2025

Global Travel Retail Magazine

WHSmith launches first in-store travel retail media network

North American travel retailer WHSmith has partnered with commerce media company SMG to create what it says is the first travel-focused, in-store Retail Media Network (RMN) in North America.

January 16, 2025

Walgreens’ ill-fated Cooler Screens partnership reveals in-store retail media challenges

Mediocre technology and outdated store infrastructure doomed Walgreens’ partnership with smart screen provider Cooler Screens, according to a Bloomberg report.

January 16, 2025

How Will Retail Media Grow This Year?

January 10, 2025

Path to Purchase Institute

It’s Full Speed Ahead for CVS and Screens In-Store

January 9, 2025

Edeka Launches National Network

January 9, 2025

Why 2025 could be a pivotal year for retail media networks

January 6, 2025

Measurement, omnichannel solutions, programmatic OOH: Top retail priorities for 2025

In 2025, retailers must prioritize data-driven measurement, seamless online-to-store experiences, and programmatic out-of-home (OOH) advertising. Here are three areas retailers should prioritize in 2025, according to industry experts.

January 2, 2025

Grocery Retail Media Networks Are Evolving – Here’s How And Why

December 30, 2024

With every company entering the ad business, here’s what to expect from retail media networks in 2025

December 20, 2024

What retailer marketers should be thinking about in 2025

December 19, 2024

What’s trending in media retail networks

December 17, 2024

Retail media trends in 2025: From leaders at Ocado, Nectar360, Uber and more

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs.

December 17, 2024

Chain Store Age

Best Buy Canada expands scope of retail media network

December 17, 2024

5 Retail Media Partnerships That Should Totally Happen in 2025

December 17, 2024

The Korea Bizwire

Retail Media Networks: The Future of Advertising in South Korea

According to a report by the Korea Broadcast Advertising Corporation (KOBACO), the global RMN market is expected to reach $136.1 billion by the end of 2024, with projections of over $176 billion by 2028—a 40% growth.

December 12, 2024

The Wall Street Journal

Failure of Kroger-Albertsons Merger May Curb Grocers’ Advertising Ambitions

December 10, 2024

IGA buys media company to streamline in-store promotions

December 10, 2024

Beyond Billboards: The 2025 Marketing Trends Reshaping Out-of-Home Media

December 10, 2024

Internet Retailing

ANALYSIS The trouble with omnichannel

December 10, 2024

Internet Retailing

OMG buys Interpublic to create world’s largest ad agency network: what does it mean for retail media?

December 3, 2024

iAB and iAB Europe

In-Store Retail Media: Definitions and Measurement Standards

November 25, 2024

What Walmart’s, Target’s Q3 earnings mean for retail media

Walmart and Target reported their Q3 earnings last week. Despite varying retail success, both reported strong growth in their retail media networks.

November 25, 2024

Retail media best practice: the five things that every brand needs to know

November 25, 2024

Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow

November 21, 2024

12 Tips For Optimizing Retail Media Investments

ANA’s recent Retail Media Networks Fair brought together advertisers, retail media networks, a Wall Street advisor and measurement experts to discuss today’s hottest medium.

November 19, 2024

Managing complex in-store retail media networks

November 19, 2024

Almost a third of Walmart’s profit now comes from selling ads

November 19, 2024

Digital Signage Pulse

Grocery TV Expands In-Store Retail Media Network to Over 5,000 Stores Through Redner’s Markets Partnership

November 19, 2024

Retail TouchPoints

In-Store Retail Media: Focus on the Shopper, Not the CPM

November 18, 2024

Retail Media Month UK Town Hall & In-Store Webinar

As part of the DPAA’s ‘Retail Media Month’ they have two more events both happening this Wednesday. Due to the transformative potential of in-store retail media for DOOH growth, all webinars in November will be open to non-members as well.

November 14, 2024

PRN Opens Retail Media Networks Bridgehead In Europe With 5,000+ Screen Deal Involving Fitness Club Chain

November 13, 2024

Digital Signage Pulse

EG America, the fifth-largest convenience store chain in the U.S., joins Axionet retail media network

November 12, 2024

2025 Will See Retail Media Networks Launch A Charm Offensive

November 11, 2024

Western Union Launches Media Network Business Offering Brands Unparalleled Reach and Engagement with Globally Diverse Audiences

Western Union’s first-party transactional data and deep insights into diverse audiences offer brands exceptional reach and engagement.

November 7, 2024

Digital Signage Pulse

~30% of Australian Retail Media spending will be allocated from existing traditional media budgets by 2025

November 6, 2024

Pharmacies are ready to get more mileage as retail media networks

November 6, 2024

Retail TouchPoints

Save a Lot Plots In-Store Retail Media Rollout Across 900 Locations

October 31, 2024

RCC And @IABCanada Retail Media Survey

The Interactive Advertising Bureau of Canada (IAB Canada), the leading representative of the digital advertising industry in Canada, and the Retail Council of Canada (RCC), The Voice of Retail in Canada, announced back in September a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.

October 30, 2024

Retail Media Is Hot, But There’s Friction

October 29, 2024

DPAA Declares November Retail Media Month

DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, today announced its plans for Retail Media Month.

October 28, 2024

Retail Media Networks: Present And Future

October 24, 2024

Vistar Media Appoints Head of Retail Media

October 23, 2024

Vroom Delivery program brings retail media to smaller c-stores

October 22, 2024

The Travel Media Network Explainer 2024

What to Know About the Next Industry Poised for Takeoff in Commerce Media

October 22, 2024

How Georgia-Pacific creates value by investing in retail media networks

October 18, 2024

E Ink, Hanshow Launch 13.3-Inch Full Color E-Paper Display For Retail

October 17, 2024

Why retailers are moving into ‘execution mode’ for in-store retail media

October 17, 2024

Invidis Background

Retail Media Is Not DooH

October 15, 2024

Digital Signage Today

Emerging technologies revolutionizing the shopping experience

October 15, 2024

Grocery Gazette

Co-op expands digital media with 300 front-of-store screens

October 11, 2024

Sharp Presents First Outdoor E-Poster

October 11, 2024

MarketingCharts

Marketers Are Satisfied with Retail Media’s Impact, Remain Focused on Sales

Advertisers have said they’re spreading their retail media spending across more than lower-funnel objectives, but the predominant goal remains increasing sales, according to research from Quartile.

October 10, 2024

Retail media networks under scrutiny amid calls for transparency and accountability

October 10, 2024

5 trends seen at Advertising Week New York 2024, from AI buzz to signal loss woes

October 9, 2024

Tesco expands retail media offering with new measurement framework

Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more detailed retail media measurement.

October 8, 2024

Criteo Supports Retail Media Network Launch For Department Store Belk

October 3, 2024

What’s on grocers’ radars as retail media plows ahead

October 3, 2024

Tesco praises Clubcard and retail media growth as profit jumps 10%

October 2, 2024

Albertsons gets into CTV ads and changes up in-store retail media with new pilots

October 1, 2024

What Marketers Should Know About the In-Store Media Revolution

September 30, 2024

4 Observations on Retail Media from DMEXCO

September 27, 2024

Physical Stores Next Big Canvas For Media: Acosta Group Research

September 26, 2024

Afterpay builds its own retail media network

September 23, 2024

What to know about privacy laws when collecting personal data on shoppers

September 20, 2024

In-store retail media has the potential to fuel and fund customer-facing technology in stores

September 19, 2024

Retail media networks evolve with new in-store measurement standards and omnichannel strategies

September 19, 2024

How Kroger is using standardized metrics to boost its retail media network

September 18, 2024

IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards for Public Comment

September 16, 2024

3 trends reshaping retail media in 2024: Search holds its value, while competition heats up

September 13, 2024

5 Minutes with T-Mobile’s Kevin McGurn

September 12, 2024

What will it take to unlock in-store retail media?

September 12, 2024

What will it take to unlock in-store retail media?

September 10, 2024

VMO launches retail media network: VMO Shop

September 9, 2024

Retail media networks need to differentiate themselves and work with third parties to win advertisers’ limited budgets

September 9, 2024

oOh! still confident on retail media play to join brand-demand dots, defend against rival incursions

September 3, 2024

Chain Store Age

Home Depot in new partnership to enhance retail media network

September 1, 2024

How to Join the New Craneworks, Doohlabs, and Aller Media Nordic Retail Media Network?

August 28, 2024

Retailers need more than ‘bells and whistles’ to scoop up media dollars, buyers say

August 21, 2024

There’s more in-store for retail media: Unlocking the power of in-store retail media

Webinar at Thursday, November 14, 2024

August 16, 2024

Walmart’s ad unit extends blockbuster growth streak, boosting profits