In -store retail media is a hot topic in retail media -related discussions these days. The revolution that started online is now reaching brick-and-mortar stores at scale as advertisers are eager to reach the consumers where about 80% of all purchasing decisions are still made.
The huge expectations of in-store retail media are based on two key elements:
1) First-party data that enables targeting the relevant audiences at the right time and place.
2) Closed-loop reporting - the ability to report sales figures back to advertisers to demonstrate the actual effects of advertising.
Advanced retailers operate their in-store retail media businesses with a platform that has been specifically designed for the task, such as Doohlabs. Doohlabs builds an audience inventory out of retailer data, offers various tools for selling the audiences to advertisers and automatically distributes the targeted advertising to be seen by the right target groups in stores.
When building a new in-store network there can be some challenges in getting the needed data to start the operations. This is where digital receipts technology shows its power in in-store retail media. Doohlabs and refive have partnered to help retailers to get past these obstacles and start making new revenue with retail media as soon as the network is up and running.
What happens after a customer purchases in your store?
Traditionally, they get a paper receipt and walk away, with no way to connect their purchase data to retail media efforts. Digital receipts transform the game here.
Instead of just printing a paper receipt, imagine offering your customer a digital version on their smartphone. No app downloads needed - they simply scan a QR code or tap their phone on an NFC reader at checkout. Within seconds, they receive a smart digital receipt in their browser containing their purchase details opening up a world of possibilities for personalised engagement.
With digital receipts, brands can instantly share personalised offers and recommendations, promote loyalty programs, collect feedback, etc. based on purchase data.
Every digital receipt interaction creates a valuable data point. We learn about:
This is exactly the kind of rich, first-party data that makes retail media truly powerful. When combined with Doohlabs' in-store advertising platform, this purchase data enables:
With detailed insights about store audience composition and shopping patterns, retailers can command premium rates for their advertising space while ensuring brands reach their ideal customers.
What's particularly exciting is that all this data is collected with full transparency and customer consent, creating a trusted relationship between retailers and their customers.
The result is a win-win-win situation: Retailers gain a new revenue stream, brands reach their target audience more effectively, and customers see more relevant, engaging content while they shop.
Getting started with digital receipts is refreshingly straightforward.
There's no need for complex hardware installations or extensive staff training. Most retailers can start with a simple QR code or an NFC tag at checkout.
The technical integration is equally smooth. The system is designed to work with common POS systems, CRM platforms, and analytics tools. Whether you're operating in one country or thirty, the platform handles different languages, currencies, and regulatory requirements automatically. Plus, with a white-label solution, the entire experience feels native to your brand - customers see your logo and your domain, maintaining a consistent brand experience.
By combining forces, Doohlabs and refive now enable retailers to start their in-store retail media operations without unnecessary hassle in obtaining the needed data for targeting and closed-loop reporting.
Together we provide retailers easy access to in-store retail media business without another major IT -project needed for laying the groundwork for data-driven audience monetisation.
This is how it works:
If you are a retailer, thinking of getting into retail media or planning to implement the digital receipts, contact us. We can help you to gain the full synergies available in these technologies!
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refive empowers retailers to connect with in-store customers through smart touchpoints that capture valuable customer and purchase data. This data is used for personalised engagement, both during and after the purchase journey.
Doohlabs is an in-store retail media platform that helps retailers to add in-store to their retail media mix. We enable audience-based media sales and deliver the targeted ads on an individual screen level in stores to reach the wanted target groups.
