Aller Media, Craneworks, and Doohlabs join forces to promote Retail media

In this video series, Aller Media's Hannaleena Koskinen and Sirpa Toivoniemi, both with extensive careers in retail media, discuss with Sami Käyhkö from Craneworks and Teemu Kurri from Doohlabs about the current state, future of retail media, and the capabilities our collaboration provides to different stakeholders.

On this page, you will find the first part of the video series, which introduces the network's role and each company's responsibilities within it. Each part of the series delves into specific areas of retail media.

Retail Media Network for Medium-Sized and Smaller Operators

The companies have joined forces to accelerate the broader adoption of retail media and to facilitate entry for medium-sized and smaller retail operators, as well as other businesses whose audiences interest advertisers.

Launching retail media operations independently requires significant investments in various areas, from organizing media sales to building technical capabilities. The network offers companies a low-threshold opportunity to test the attractiveness of their audiences to advertisers and to explore the additional revenue that can be generated through the network.

This collaboration is at the forefront of development, even on an international scale. While there are a few similar in-store retail media networks globally, particularly in the United States, they typically focus for example on operators in specific areas of retail, such as convenience store chains. This network welcomes not only retail chains but also sectors on the periphery of traditional retail and other operators with audiences that advertisers want to reach. Aller Media's capability to build multi-channel campaigns for its clients to reach consumers at different stages of the purchasing journey further enhances reach.

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Aller Media is a Pan-Nordic media company with operations in Denmark, Sweden, Norway & Finland.

Doohlabs is an in-store retail media platform that enables retailers and media to monetize in-store audiences.

Craneworks is a leading digital signage integrator and a sister company of Doohlabs. It specialized in building and maintaining in-store retail media networks.