Blog posts
Here are our headlines for the in-store retail media newsletter for February 2025:
Retail media forces brands to rethink the role of shopper marketing, states Kiri Masters in Forbes:
Retail Media Forces Brands To Rethink Shopper Marketing—Not Replace It
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The US markets are finally picking up Europe in building new in-store retail media networks. Albeit still limited in size, the networks have a huge potential. Progressivegrocer reports about Giant Eagle’s new network.
Giant Eagle Partners With Grocery TV to Grow In-Store Retail Media Network
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eMarketer writes about Curry’s debut in in-store retail media:
Currys debuts in-store retail media offering
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Doohlabs has partnered with Cyreen to help retailers to solve how they measure in-store retail media and report it to advertisers:
Doohlabs & Cyreen partner to advance in-store retail media measurability
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More headlines next month.
Best regards,
Doohlabs Team
