Blog posts
Here are our headlines for the in-store retail media newsletter for December 2024:
Walmart reports that almost third of its total profits are now generated by retail media writes Modernretail:
Almost a third of Walmart’s profit now comes from selling ads
---
Travel media is yet another rapidly expanding business area of retail media. eMarketer forecasts strong growth figures for it:
The Travel Media Network Explainer 2024
---
IAB finalizes its first in-store retail media definitions and standards:
In-Store Retail Media: Definitions and Measurement Standards
---
Doohlabs helps many global retailers in their in-store retail media journeys. We shared some of the most important learnings from these cases in this blog post about Managing complex in-store retail media networks
---
More headlines next year.
Best regards,
Doohlabs Team
