LEADING In-Store Retail Media Platform

We Enable Retailers to Monetize
In-Store Audiences

In-Store IMPACT - In-Store Retail Media Platform enables retailers to
  • Add audience targeted In-store campaigns to retail media offering
  • Monetise first party data for In-store screens and audio
  • Sell In-store campaigns directly, via self-service and programmatically
  • Deliver automated, targeted campaigns on single screen level even with your current CMS system

Already generating revenue in over 10 000 locations

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How to monetise your in-store audiences?

Start making new revenue with your in-store digital screens & audio in weeks! With Doohlabs, you have 4 business models to choose and mix from:
Doohlabs In-Store Audience CDP
Increased Store Sales
with targeting automation
Increase your basket size and inventory turnover by advertising your own brands and services for various audiences with targeted advertising. Campaign delivery is automated to streamline your operations.
Get Ad Revenue from Trade Partners
with digital self-service
Provide an easy access for trade partners to your highly interesting audience inventory. Partners plan and manage their marketing campaigns themselves to reach the preferred audiences using our self-service portal.
Get Ad Revenue from Advertisers
with audience inventory
Offer your audiences for sale to all advertisers (either by yourself or with a media sales partner). With Doohlabs platform you can automate audience targeting and create an appealing audience inventory to create a new retail media.
Maximised Yield
with programmatic sales
By opening your audience inventory to programmatic marketplaces, you can further optimise the usage of your inventory to maximise the yield generated by your store visitors.

Enabling in-store retail media with automation

We enable all in-store retail media business models with automating the most important tasks in audience monetisation.

Platform components

Content Automation

Automated campaign content: Product info, prices, images & availability.

Partner Automation

Major brands, media agencies & other partners can easily manage their own campaigns via a self-service.

Campaign Automation

Booked campaigns automatically distributed to screens with right target groups, at the right stores and at the right time.

Media Sales Automation

Use our sales tools, make bookings in another system or open part of your inventory for sale in programmatic marketplaces.

For us, Store is the Core of Retail Media

Doohlabs’ In-Store IMPACT platform was designed store in the core. 
Our focus is on moments of purchase and connecting other touchpoints to improve sales 
and enhance customer experience.

What is a retail media CMS?

Retail Media CMS is designed specifically to power retail media businesses — unlike standard CMS platforms, which are built for publishing general content.

Doohlabs
Retail Media CMS
Digital Signage CMS
CAMPAIGN MANAGEMENT
Automated based on data
Manual screen selection
DATA
Retailer data (eg POS, Loyalty) + other data sources
Typically no data used
MEDIA SALES
Integrated media sales inventory
No media sales
World class marketing automation.

Doohlabs In-Store IMPACT platform connects to thousands of marketing automation applications
enabling you to seamlessly fit In-Store Retail Media sales into your existing processes and workflow.

Interested in how to turn your audiences into a revenue stream?
See our platform in action.
Book free demo

Take a quick tour

Take a look at the short videos below to quickly internalise our key concepts with Kirsten.

Discover and learn more

Discover and learn more

Global technology partners
SamsungSamsungInteliabAdformGilbarco Veeder-root logo