Doohlabs In-Store Retail Media Platform

Add In-Store to your Retail Media mix

Doohlabs Platform enables retailers to

Add audience targeted In-store campaigns to retail media offering
Monetise first party data for In-store screens and audio
Sell In-store campaigns directly, via self-service and programmatically
Deliver automated, targeted campaigns on single screen level even with your current CMS system

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How to get started with Doohlabs?

Already generating revenue in over 7000 locations

How to monetise your in-store audiences?

Start making new revenue with your in-store digital screens & audio in weeks! With Doohlabs, you have 4 business models to choose and mix from:

Doohlabs In-Store Audience CDP

Increased Store Sales

with targeting automation

Increase your basket size and inventory turnover by advertising your own brands and services for various audiences with targeted advertising. Campaign delivery is automated to streamline your operations.

Get Ad Revenue from Trade Partners

with digital self-service

Provide an easy access for trade partners to your highly interesting audience inventory. Partners plan and manage their marketing campaigns themselves to reach the preferred audiences using our self-service portal.

Get Ad Revenue from Advertisers

with audience inventory

Offer your audiences for sale to all advertisers (either by yourself or with a media sales partner). With Doohlabs platform you can automate audience targeting and create an appealing audience inventory to create a new retail media.

Maximised Yield

with programmatic sales

By opening your audience inventory to programmatic marketplaces, you can further optimise the usage of your inventory to maximise the yield generated by your store visitors.

Enabling in-store retail media with automation

We enable all in-store retail media business models with automating the most important tasks in audience monetisation.

Content Automation

Automated campaign content: Product info, prices, images & availability.

Partner Automation

Major brands, media agencies & other partners can easily manage their own campaigns via a self-service.

Campaign Automation

Booked campaigns automatically distributed to screens with right target groups, at the right stores and at the right time.

Media Sales Automation

Use our sales tools, make bookings in another system or open part of your inventory for sale in programmatic marketplaces.

What makes us different?

Doohlabs is an in-store retail media platform and an advanced digital signage CMS.

Built for In-Store Retail Media

Our system is designed & built for media sales – by a team that understands both worlds – online & digital signage.

Use your valuable data for targeting

We make it easy to utilize data and create audiences for sale. Platform automatically distributes ads on screens to reach the wanted audience at the right time & place.

Sell media the way you want

We enable sales through programmatic channels, directly with our media sales tools and offer self-service for your partners. Choose one or run them all at the same time.

Freedom of choice with CMS

Turn existing screens from cost items to a revenue source. Use your current digital signage CMS or our supercharged software instead. You are ready to start instantly.

World class marketing automation.

Doohlabs platform connects to thousands of marketing automation applications
enabling you to seamlessly fit In-Store Retail Media sales into your existing processes and workflow.