Blog posts
The headlines for this month's newsletter:
Walmart Connect puts a strong emphasis on developing in-store retail media solutions writes eMarketer:
Walmart Connect’s enhances network, leverages store footprint, emerging brands
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Retail media continues to break out of traditional retail environments. JP Morgan enters the retail media game, writes Moreaboutadvertising:
Retail media threat to Meta and Google grows with bank giant JPMorgan leading the charge
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What will retail media mean for brand strategies and what is the true potential for personalization? eConsultancy published a long, interesting article covering wide range of retail media topics:
In-store retail media: What is it, and where is it headed?
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Customer insight is a central element in successful retail media. In this Doohlabs blog post, we examined the role of first-party data in value creation for advertisers:
The role of data in in-store retail media
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More headlines next month.
Best regards,
Doohlabs Team
