Blog posts
Here are our headlines for the in-store retail media newsletter for April 2025:
The next wave of retail media growth will expand beyond online channels, says Cherian Thomas, the head of Dooh in T-MOBILE in Adexchanger:
The Retail Media Boom Is About To Shift Gears
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Progressivegrocer examines retail media’s expanding role in connecting consumers in and out of stores:
Retail Media's Expanding Role in Connecting With Consumers In and Out of Store
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Themedialeader urges advertisers to explore also the brand building powers of retail media, instead of thinking only about the sales increase:
Don’t forget retail media’s brand-building power
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Doohlabs is currently working with a few large multinational retailers in building their in-store retail media networks. Here are some key learnings in how to manage the complexity:
Managing complex in-store retail media networks
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More headlines next month.
Best regards,
Doohlabs Team
