In-Store Retail Media Monthly Newsletter – June

The headlines for this month's newsletter:

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BCG estimates that retail media will account for 25% of all digital media spending by 2026:
‍How Retail Media Is Reshaping Retail

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Forbes states that while retail media is one of the most important trends at the moment in marketing - it needs to evolve. One major direction is to reach in-store audiences and build self-services for suppliers & brands:
‍Retail Media Networks Are One Of The Most Important Trends Of 2022, But They Need To Evolve

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eMarketer writes about how the big names such as Walmart and Kroger continue to invest heavily in their retail media networks:
‍Walmart, Kroger continue to invest in their retail media networks

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Doohlabs visited Smart Retail Expo in London Excel this March. Check out our CEO Janne Lohvansuu’s presentation at the event:
‍“What is retail media and what has it got to do with in-store?”

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Have a great May!

Best regards,
Doohlabs Team