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In-Store Retail Media Monthly Newsletter – June

Teemu Kurri
Teemu Kurri
 — 
Co-founder, Chief Growth Officer
Connect via LinkedIn
This is our first in-store retail media monthly newsletter. In these newsletters, Doohlabs covers the fast-paced growth of retail media, especially from the viewpoint of physical stores. We gather the most important research, events, and developments about In-Store Retail Media around the globe for you.

The headlines for this month's newsletter:

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BCG estimates that retail media will account for 25% of all digital media spending by 2026:
‍How Retail Media Is Reshaping Retail

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Forbes states that while retail media is one of the most important trends at the moment in marketing - it needs to evolve. One major direction is to reach in-store audiences and build self-services for suppliers & brands:
‍Retail Media Networks Are One Of The Most Important Trends Of 2022, But They Need To Evolve

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eMarketer writes about how the big names such as Walmart and Kroger continue to invest heavily in their retail media networks:
‍Walmart, Kroger continue to invest in their retail media networks

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Doohlabs visited Smart Retail Expo in London Excel this March. Check out our CEO Janne Lohvansuu’s presentation at the event:
‍“What is retail media and what has it got to do with in-store?”

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Have a great May!

Best regards,
Doohlabs Team

Stay tuned!
Subscribe to our monthly In-Store Retail Media Newsletter
xx
Teemu Kurri

Teemu Kurri

Co-founder, Chief Growth Officer

Connect via LinkedIn
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