Blog posts
Here are our headlines for the in-store retail media newsletter for November 2024:
Grocerydive explains how we need measurement to fully grasp the potential of fast-growing in-store retail media:
What will it take to unlock in-store retail media?
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eMarketer explores how in-store retail media may fuel the development of customer-facing technologies in stores:
In-store retail media has the potential to fuel and fund customer-facing technology in stores
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IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment:
Read the announcement here
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A great example of how in-store retail media is evolving.
Doohlabs, with its partners, is building a network for small and medium sized retail chains.
Aller Media, Craneworks, and Doohlabs join forces to promote Retail media
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More headlines next month.
Best regards,
Doohlabs Team
